A selection of 20 SEO tools to IDG News Service published for use in your shop. Enjoy getting to know a very interesting universe.
SEO Tools Google
1. Google AdWords Keywords Tool
This free tool from Google is designed for those who write ads that run on search results on Google search engine, Gmail and other affiliate sites. It provides information such as the volume of national and international search for a particular phrase, shows whether the phrase is competitive and related keywords.
It is very useful for any developer of web content and is one of the tools that most SEO uses. "It is practically the only technology I use or recommend to research keywords," says Jill.
2. Google Analytics
McGee, Nicole, Jill and many other SEO experts rely on Google's free tool for website analysis. Jill calls the Google Analytics "the most important tool of all", it helps to find out why a site has lost or gained traffic.Google Analytics allows any site manager see keywords used to attract visitors, reducing the bounce rate for each page of the site, and watch the visitors' demographics.
3. Google Webmaster Tools
Google Webmaster Tools, another set of essential and free tools, help diagnose bugs tracking sites and perform other tasks to improve the "health" of the page. While not particularly difficult to use those without much experience in website management can get a little confusing.
4. YouTube Google Keyword Tool
YouTube videos can be highly ranked in Google searches when they are optimized with proper keywords.Nicole recommends using this tool to find keywords that will help in the classification of YouTube videos on Google searches as well as searches on YouTube.
5. Google Suggest
Whenever you start typing a keyword in the Google search box, the site suggests related phrases based on your search history and other popular terms that users searched. A quick way to get ideas for keywords is simply start typing a phrase into Google to see what the search engine suggests, advises Nicole.
6. Screaming Frog SEO Spider
This is a desktop program that sends a crawler to a Web site and compile a report on the pages it crawls.You will see tags, URLs, meta descriptions, keywords and H1 tags, as well as pages for errors 404. Jill uses the program each time you start a review site. "It helps me get a general feel of the page and view technical problems," he says. The basic program is free and licensed, with additional features, version costs about $ 150 per year.
Nicole recommends SpyFu, research tool keyword that provides useful information about keywords of competitors. The service costs $ 79 per month.
The Browseo (combination of the words "Brow" and "SEO") helps you quickly determine the structure of a page, as well as its relevance to specific keywords. It's a quick way to get a useful analysis of a particular page says Nicole.
9. WebSite Auditor
Nicole recommends this software, available for Windows, Mac and Linux, to analyze site content and help optimize each page for a particular keyword. It is available in free and paid versions. Depending on resources, costs of $ 99.75 to $ 249.75.
This web-based tool can tell all the places on the internet where it is possible to have duplicate content.Nicole says she is is good to find out if other sites have copied your content.
11. Rex Swain's HTTP Header Viewer
Jill uses this free tool to find out if a web page has any kind of redirection. "We like to see 301 redirects instead of 302s or any other kind," he says.
12. Ahrefs Site Explorer
Enter a URL and Ahrefs Site Explorer will show your backlinks or external links from other websites. "Using this technology to see if the site I'm reviewing has links in spam, which can lower it in Google ranking" he says.
Google Chrome Extensions
Google Chrome (like Mozilla Firefox) has a number of free extensions and add-ons designed to help SEO. "It describes all links on a page that have the nofollow attribute. But even better is that a small window appears if the page you are viewing has a noindex tag, "says Jill. "You would not believe how many sites you can find from this extension that are inadvertently blocking all search engines" points.
14. PageRank Status
With this free extension, you can quickly learn about a page including your PageRank, Alexa traffic ranking, backlinks and number of pages indexed by different search engines.
The TagAssistant reveals errors Google Analytics code on a page. Jill says that this tool can come in handy when a site seems to have lost traffic. "Sometimes you'll see that the page has the Google Analytics code, or it was incorrect."
16. Awesome Screenshot
Jill uses this free utility to perform SEO audits on a website. The Awesome Screenshot lets you add arrows, circles and text, making it easier to capture the image of a page and visually shows where the trouble spots.Once she captures images, glue to Evernote, along with other notes about site problems, and uses notes to compile a report.
Quora is a question and answer site explains McGee. He says that the tool is useful in developing themes of blog. "A single topic can lead to several ideas for blog content," he says. "There are a variety of content there. And it's not a simple system of 'questions and answers' with. "
The InboxQ is an online tool and works as an extension of Google Chrome and Mozilla Firefox. Enter a keyword and simple InboxQ will show issues that Twitter users are asking about it. Nicole uses this tool to generate themes for blogs and other online content.
Google loves and tends to reward fresh content with higher search ranking. Blogging, of course, is an easy way to create this content. The WordPress.org is a blogging platform that many SEO experts use because it is simple. There are also numerous free to help you optimize each blog post, such as WordPress SEO and All in One SEO plug-ins.
Once you've posted on the blog, it's time to publish it on social media to generate traffic. HootSuite is a social media dashboard that allows you to schedule and simultaneously posting updates on Twitter, LinkedIn, Facebook, Google+ and other social networks. HootSuite is free but paid plans start at $ 10 per month.Some SEO experts also recommend Buffer, similar service that posts messages on Facebook, Twitter, and LinkedIn accounts App.net.